is a marketing communications company that specializes in the development of customized solutions that engage and inspire healthcare professionals. Our team of credentialed scientific staff,  instructional design experts, and seasoned marketing professionals translate customer insights into innovative strategy and tactics to address unmet needs and drive results in your marketplace.


Providing customer-centric solutions through medical communications




Our senior team of strategists, medical experts, instructional designers, creative directors, digital architects, and account service professionals provides our clients with world-class service, therapeutic area expertise, innovative concepts, and flawless and compliant tactical execution throughout all phases of the product lifecycle.

Lisa Shupe

Senior Vice President, Client Services

Justin C. Sodano, PA

Vice President,

Creative Services

Eileen Gutschmidt

Vice President, Client Services

Carolyn S. Clark, MBA



Michael J.

McLaughlin, MD


Chief Scientific Officer

Allyson J. Johnson

Senior Vice President, Finance, Operations and HR

Jim Wood

Vice President, Writing and Editorial

In today’s pharmaceutical and biotech environment, Echelon Brand Communications understands that healthcare professionals are unique, and a customer-centric approach can add significant value to your brand and differentiate you from your competitors. We listen to you and your customers and apply our expertise to shape the motivators that drive clinical behavior. 


Our services begin in the early phases of strategic development and continue far beyond the launch of your brand. 




We leverage the knowledge, attitudes, and beliefs essential to the customer journey and recommend customized solutions to effectively inform and educate key stakeholders who impact your brand.


  • Strategic Launch and Communication Planning

  • Advisory Boards and Steering Committees

  • KOL Identification and Engagement

  • Customer Outreach Programs

  • Core Curriculum Development

  • Internal Communications

  • Symposia/Booth Strategy

  • Satellite Broadcasts

  • Digital Media Applications (ie, video, mobile, web)









Understanding and addressing the varying educational needs of your audiences is challenging. Echelon Brand Communications implements a structured approach to the development of scientific strategy and communications.


  • Scientific Platform Development

  • Strategic Publication Planning

  • Congress Planning

  • Competitive Intelligence/Gap Analyses

  • Scientific Lexicons 

  • Disease Awareness Initiatives

  • MOA/MOD Education

  • MSL Tool Kits

  • Expert Consultant Meetings

  • Position Papers

Internal Communication & 

Collaboration Platforms

Augmented Reality Mobile Applications


Echelon Brand Communications approaches every sales, medical, and speaker training initiative strategically and creatively, keeping each unique audience in mind and developing content, creative elements, and delivery vehicles that incorporate the principles of adult learning theory.


  • Sales Training

  • MSL Training

  • Speaker Training

  • Training Material Development

        - Distance Learning Programs

        - Product and Medical eModules

  • Internal Meetings

        - Plan of Action (POA)

        - Disease Awareness 

        - Product Launch





The Echelon Brand Communications medical team members all have advanced degrees in health/life sciences. They provide scientific knowledge, clinical perspective, writing expertise, and industry experience.


Our medical team interacts with client medical personnel and clinical thought leaders to effectively disseminate data through scientifically grounded communications.


Our experience spans from Prelaunch to Launch, Rx to OTC, and Rare Diseases to the Common Cold.

  • Allergy

  • Cardiovascular Disease

  • Dermatology

  • Endocrinology

  • Gastroenterology

  • Hematology

  • Immunology / Transplantation

  • Infectious Disease

  • Men's Health

  • Neurology

  • Oncology

  • Pain / Inflammation

  • Pediatrics / Neonatology

  • Psychiatry

  • Orphan Drugs and Rare Diseases

  • Respiratory Disease

  • Rheumatology

  • Surgery

  • Urology

  • Women's Health